A Return to True Confidence

Ezio Giuliani was founded by Sal A. and Isaac G. with one purpose: to bring back confidence in its purest form. Not the loud kind that cracks under pressure, but the kind built on discipline, self-respect, and quiet, unshakable power.

In a culture that has blurred the meaning of masculinity, we set out to restore it—elegantly, intentionally, and without apology.

Our Philosophy

Confidence is not something you perform.
It is something you embody.

Our fragrances are not the mission—they are the armor. A refined extension of the strength already within you. Each scent is crafted to sharpen presence, elevate discipline, and transform the way a man moves through the world.

We believe masculinity should feel calm, assured, and unmistakably powerful.

Crafted With Purpose

Every Ezio Giuliani fragrance is built with intention:

• High-quality ingredients sourced for purity and longevity

• Handcrafted formulation that prioritizes balance and depth

• Luxury presentation inspired by timeless European design

• Cruelty-free and ethically conscious production

The result is a signature that stands apart—not by shouting, but by presence alone.

Redefining Modern Masculinity

We exist to reignite what the world has forgotten:
That a man’s power is quiet, controlled, and deeply rooted in who he chooses to become.

Ezio Giuliani represents that commitment.
A return to standards.
A return to discipline.
A return to the man you were always meant to be.