Ezio Giuliani was built by Sal A and Isaac G, two people who believed that fragrance had gotten lazy.

The men's aisle was full of the same ten ideas recycled into different bottles. The luxury houses charged for their history, not their juice. And somewhere in the middle, the man who actually cared about what he wore was being underserved.

So they built something for him.

The brief was simple: make a fragrance that makes a man feel like himself at his best. Masculine without being aggressive. Powerful without being loud. Something that works in a boardroom and works at midnight.

Everything is cruelty-free. Everything is vegan. Not because it's a selling point — because it's the right way to do things in 2025 and beyond.

The packaging is silk and leather because the fragrance deserves to live in something that matches it.

This is not a heritage house. It's something newer and more deliberate than that.